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===Văn hóa heavy metal===
[[File:Geezer Butler, Ronnie James Dio, 2009.jpg|thumb|trái|Vocalist Ronnie James Dio (on the right) making the sign at a [[Heaven & Hell (band)|Heaven & Hell]] concert in 2009. Left to him is Geezer Butler. The gesture is quite common within heavy metal culture.]]
[[Ronnie James Dio]] was known for popularizing the sign of the horns in [[heavy metal music|heavy metal]].<ref name="appleford"/><ref>{{cite web |url=http://www.ultimate-guitar.com/columns/junkyard/the_devils_horns_a_rock_and_roll_symbol.html |title=The Devil's Horns: A Rock And Roll Symbol |publisher=Ultimate-Guitar.com |date=September 7, 2005}}</ref> He claimed his Italian grandmother used it to ward off the [[evil eye]] (which is known in Italy as ''[[Evil eye|malocchio]]''). Dio began using the sign soon after joining the metal band [[Black Sabbath]] in 1979. The previous singer in the band, [[Ozzy Osbourne]], was rather well known for using the [[V Sign|"peace"]] sign at concerts, raising the index and middle finger in the form of a V. Dio, in an attempt to connect with the fans, wanted to similarly use a hand gesture. However, not wanting to copy Osbourne, he chose to use the sign his grandmother always made.<ref>Ronnie James Dio interview in the 2005 documentary ''[[Metal: A Headbanger's Journey]]''. In the interview he also ridicules Gene Simmons for taking credit for originating use of the sign in heavy metal, attributing the claim to Simmons' well-known egotism.</ref> The horns became famous in metal concerts very soon after Black Sabbath's first tour with Dio. The sign would later be appropriated by heavy metal fans.
 
[[Geezer Butler]] of Black Sabbath can be seen "raising the horns" in a photograph taken in 1969.<ref>{{cite web |url=https://www.cnet.com/news/kiss-gene-simmons-trademark-devil-horns |title=KISS star Gene Simmons wants to trademark 'devil horns' |last=Fashingbauer Cooper |first=Gael |date=June 15, 2017 |website=[[CNET]] |access-date=September 1, 2020}}</ref> The photograph is included in the CD booklet of the ''[[Symptom of the Universe: The Original Black Sabbath 1970–1978]]'' compilation album. This would indicate that there had been some association between the "horns" and heavy metal before Dio's popularization of it.
 
{{quotequotebox|width=27%|align=right|quote=I doubt very much if I would be the first one who ever did that. That's like saying I invented the wheel, I'm sure someone did that at some other point. I think you'd have to say that I made it fashionable. I used it so much and all the time and it had become my trademark until the [[Britney Spears]] audience decided to do it as well. So it kind of lost its meaning with that. But it was … I was in Sabbath at the time. It was a symbol that I thought was reflective of what that band was supposed to be all about. It's NOT the devil's sign like we're here with the devil. It's an Italian thing I got from my Grandmother called the "Malocchio". It's to ward off the Evil Eye or to give the Evil Eye, depending on which way you do it. It's just a symbol but it had magical incantations and attitudes to it and I felt it worked very well with Sabbath. So I became very noted for it and then everybody else started to pick up on it and away it went. But I would never say I take credit for being the first to do it. I say because I did it so much that it became the symbol of rock and roll of some kind.|source=—When asked if he was the one who introduced the hand gesture to metal subculture, Dio said in a 2001 interview}}▼
When asked if he was the one who introduced the hand gesture to metal subculture, Dio said in a 2001 interview:
 
▲{{quote|I doubt very much if I would be the first one who ever did that. That's like saying I invented the wheel, I'm sure someone did that at some other point. I think you'd have to say that I made it fashionable. I used it so much and all the time and it had become my trademark until the [[Britney Spears]] audience decided to do it as well. So it kind of lost its meaning with that. But it was … I was in Sabbath at the time. It was a symbol that I thought was reflective of what that band was supposed to be all about. It's NOT the devil's sign like we're here with the devil. It's an Italian thing I got from my Grandmother called the "Malocchio". It's to ward off the Evil Eye or to give the Evil Eye, depending on which way you do it. It's just a symbol but it had magical incantations and attitudes to it and I felt it worked very well with Sabbath. So I became very noted for it and then everybody else started to pick up on it and away it went. But I would never say I take credit for being the first to do it. I say because I did it so much that it became the symbol of rock and roll of some kind.}}
 
[[Gene Simmons]] of the rock group [[Kiss (band)|KISS]] attempted to claim the "devil horns" hand gesture for his own. According to CBS News, Simmons filed an application on June 16, 2017 with the [[United States Patent and Trademark Office]] for a trademark on the hand gesture he regularly shows during concerts and public appearances — thumb, index and pinky fingers extended, with the middle and ring fingers folded down (like the [[ILY sign]] meaning "I love you" in the [[American Sign Language]]). According to Simmons, this hand gesture was first commercially used — by him — on November 14, 1974. He is claiming the hand gesture should be trademarked for "entertainment, namely live performances by a musical artist [and] personal appearances by a musical artist."<ref>{{cite web |url=http://www.cbsnews.com/news/gene-simmons-trademark-devil-horns-hand-gesture/|title=Gene Simmons wants to trademark "devil horns" hand gesture|publisher=CBS News|date=June 15, 2017}}</ref> Simmons abandoned this application on June 21, 2017.<ref>{{cite magazine |url=https://www.forbes.com/sites/legalentertainment/2017/06/21/breaking-gene-simmons-abandons-hand-gesture-trademark-application/#77f2bc74faac|title=Gene Simmons Abandons Hand Gesture Trademark Application |magazine=Forbes |date=June 21, 2017}}</ref>
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